April 18th, 2008 by Steven Guess
This week’s ABC News debate was the straw which broke the camel’s back. For forty five minutes George Stephanopoulos grilled Senator Obama about every irrelevant issue he kind find – be it about Rev. Wright, Obama’s “bitter” comments, and about his “associations” with the Weather Underground. And just for good measure, let’s talk about Sen. Clinton’s “Sniper Fire” Bosnia flap. Think about that – you have two hours to ask (potentially) the next President of the United States anything you want about what they plan to do while in office, and that’s what you ask about? ABC News protests that all the other important issues have already been discussed in the past 20 debates. Think harder, George - 10% of this country is on food stamps, gender and racial injustices abound, and you really think you’ve covered all the issues with any justice?
I could go into all the other issues which haven’t been addressed – or the ones which have only been explored superficially – but what’s the point, this is the symptom of a larger problem in the media and unless we explore the motivation behind such behavior we will never really get to the root of the problem. The media cannot, even to save its own life (or reputation), actually explore in depth any issue of real political significance.
There was a time that I believed it was simply a matter of the media being afraid to take on tough political issues out of fear of alienating a certain segment of its viewing population. It was about playing it safe. But then I realized, wait - I’m offended all the time at what I see. And yet, nobody cares what I think, and millions of Americans are offended every day by media double standards, generally in favor of Republicans. And yet we still watch, because in the desert of American media, you drink whatever they give you because there isn’t really a choice.
I started to understand the nature of the problem a couple of years ago while listening to a panel discuss American journalism and the Middle East at UCLA. The question of the day – why is the media so terrible at understanding the region? Most experts on the panel agreed that, increasingly, media organizations refuse to invest in Arabic speaking journalists on the ground who can provide unfiltered accounts of what’s happening and the sentiments of the region. The reason? It’s expensive. Rather than spending millions a year to really understand a story, budget conscious corporations spend a few hundred thousand a year on human leeches, otherwise known as pundits. Thus, questionable stories like the “mobile WMD labs” being perpetrated by fake informants like “Curveball” in Iraq have no real scrutiny and the administration can peddle lies more easily. These pundits come on television and deliver their spin, claiming experience because they’ve spent some time in the military or work at a D.C. – based thinktank, and all of a sudden we understand Lebanon. Policy and public open are formed in such ways. Issues get discussed without being explored, and agendas and priorities are advanced without respect to sound policy advice. When you look at how little the media invests in fact-finding, it’s no wonder that the media is full of Paris Hilton-style stories. It makes millions, and costs very little, even though it’s of absolutely no relevance to the American people. Our priorities become what the media focuses lavishes its attention on and elects to spotlight in a 24/7 cable orgy.
Returning to American politics – is it any wonder that the media focuses on Rev. Wright, “Bittergate,” and the Weather Underground? Every pundit can come on television and manage to contribute something, however stale, to a five minute panel discussion on those topics. But if you asked a pundit – well, what exactly does a Universal Healthcare “mandate” entail, or to compare plans on solving the mortgage crisis, you would hear some flubbering and then silence. Pundits are paid to spin, not to think or help us think. The extent of their knowledge comes in the form of email lists telling them the day’s talking points, and any other spin they managed to hear on the air. Throw in a second blowhard and in the perverse world of media logic, two spins equal balance, even though all that manages to come out of the discussion is each side self-reinforcing their own preconceived notions about an issue or a candidate. Policy doesn’t always have to be so polarizing, particularly on issues like Global Warming.
This is why nothing changes in America – because it’s cheaper for the media to pay pundits than for the media to pay people who actually know what they’re talking about to come on the air, do background research, or take the time to think critically and objectively about a policy issue. The media often “raises questions” instead of spending any time to find us answers – a reason why for several days FOX News ran with a story that Obama was raised in a Madrassa. How about asking around – it’s not like all his friends and teachers are dead. Instead, the mead outsources political controversies to campaigns, expects each side to come on the air with their own research and rebut the false claims of the other side either through pundit or surrogate. If the other side fails to do so, millions of viewers will just have to live with believing complete BS about a particular topic. What’s worse, by portraying the issue in a one on one pundit-war, it gives the false impression of equally validity on both sides. The truth has nothing to do with the news.
The media is probably the only business whose profits go up while the quality of its product goes down, but that’s the bottom line.. It should be outrageous that the conditions at Walter Reed Army hospital have still not improved, but it’s not. It should be outrageous that millions of Americans lack health insurance and millions more die with health insurance because conditions aren’t covered as a pre-existing condition – but it’s not. It should be outrageous that a country that could do so much while spending so little in a continent like Africa – does relatively nothing and in many cases foments and arms the very wars which cause so much regional instability. While Americans suffer and die, at home and abroad, we worry about Pastor-gate, and Bitter-gate. And that is why nothing ever changes – we are told what to be outraged about, and it wasn’t really all that important to begin with.
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